Before we get into articles on our specialized areas, I’d like to tell you more about who we are and how it was that a bunch of broke maverick larrikins from Melbourne came to dominate the Australian seduction scene and take their cheeky innovative methods to the world. And so I present..
A brief history of The Naturals
Four years ago almost to the day, two men met in E55 on Elizabeth St, Melbourne, Australia on a Tuesday afternoon. One very young man swept into the empty bar, looking like a Latino gunfighter; head to toe in perfect fitting black, Cuban heels clicking assertively, carrying a leather briefcase, shiny belt buckle twinkling in the grungy lamp lit light. The other not as young man was where he had been for the last hour and a half, sipping green tea on the couch reading “Journey to the End of the night”, wearing a well worn afghan coat (that once saved his life on a Himalayan bus trip) and old Chinese Kung Fu shoes.
They shook hands and sat down to talk. Little did either of them realize that from that first meeting of two men from different planets would spring a company and a social revolution that would forever change not only theirs but hundreds of men and women’s lives forever. All those two men knew that day was that they were both passionate visionaries, determined to engineer their own fate and that despite their glaring differences they could learn from each other and maybe make a buck along the way.
And so, “The Natural” was born. James Marshall the bohemian musician Kung Fu enthusiast and Grant Wellington the latin dancing fashionista agreed to start coaching men in a new and nebulus form of seduction: Natural Game..

How hard could it be? They both knew a lot about getting hot girls into bed, used no formal structure and were damn charming (although James definitely needed some wardrobe advice). So, they grabbed James’s then girlfriend Jess Daly to help out in workshops and enlisted a toothy grinned Nepalese friend Suman to build a website and went into business (Suman would constantly berate the duo to document their adventures on a company blog but as they were both too distracted with living their dreams, rather than writing about them the stories went untold, until now..).
They found out very quickly that there was a lot more to this game than first met the eye. How to teach someone what they did by instinct? How to adjust it to guys from very different backgrounds than their own? How to work out on a napkin how much Suman gets paid? How to stop Jess storming out in disgust when Grant demonstrated a pelvic hip thrust R’n’B super club lock in?
The two founders went on a very sharp learning curve as they learnt on the fly how to run a business and coach men on the most important set of skills they would ever learn- how to find and court the right women to explore their sexuality with and maybe someday fall in love, marry and even make babies with.
They also discovered that what started out as a way to get paid to pick up girls, was actually a doorway for their own personal transformation and was having much more profound effects on clients than they had ever imagined possible. Not only were their clients getting laid, they were improving their social networks, advancing their careers, dealing with long standing insecurities, walking tall and loving life for often the first time. What is second nature to them now, was a startling surprise to Grant and James then; that using an authentic, bold and powerfully honest form of seduction would lead men to question and seek deeply into improving every aspect of their lives.
Along the way there were many comic disasters, as media shredded the fledgling company, our heroes turned to seducing rich girls to supplement their beans and tuna diet, Jess stormed out for the last time (only to return a year later when James begged her to help out on one last workshop. She was so impressed with the change in the company that she decided to stay and has been an invaluable female voice and incredible coach ever since).
Soon however, they began to form a coherent, replicatable system for delivering truly awe inspiring results. One that was custom built for every client and relied on empowering them to release their potential rather than teaching them to wear masks. Realizing that this rabbit hole was deeper than they imagined, James called on an old friend who had been in hermitage for many years, studying a dizzying array of esoteric healing and self transformation arts. Shae Mathews moved cities and into the notorious Clarke St house where Grant and James lived. He brought an unmatched depth and spiritual scope to the workshops, helping men to clear their internal limitations and replace them with razor sharp will and explosive power.
Next they head hunted Tim Stubbs from Pickup 101, offering him a handsome pay cut and a place in the garage in exchange for the secrets of seducing more coquettish arty girls and super club glams than he could handle (actually he handles them very well). Also joining them was the mysterious dark horse Zanna, who’s subtle yet deadly seduction skills were the stuff of local legend; as well as a crew of passionate interns and guest specialists.
Together they were The Naturals and the world’s most eclectic and formidable seduction super group was formed.

At this point James was juggling 5 very demanding strong willed women and had a seducers existential crisis and went off to China, were he modeled for a wedding company.

He then travelled to Ukraine to find his roots. There he found his long lost alcoholic peasant family who gave him a pickle jar full of home made vodka every morning for breakfast. Escaping his aunty Katya he went to Odessa were his seduction skills were decimated by a catwalkmodel/magazine editor/Trance DJ/Voodoo priestess called Olya. Luckily she decided to seduce James and they fell madly in love chasing each other around exotic eastern bloc countries until James had to return home.

When he walked back in the door of Clarke St he nearly choked in disbelief. There was Grant in James’s underwear (that was normal, he was wearing Grant’s) burning eggs and serving them to an elegant Scottish beauty in a towel on the couch. A WOMAN! HERE FOR BREAKFAST! And so to Grant had been hit by cupids arrow and moved from merciless club hunter to devoted boyfriend. Was this the end of our hero’s seductive adventures? Oh no, it was yet another wacky beginning. With two of the most stunning and fiery women on the planet by their sides, The Natural boys finally began to focus on their true task, making this company the very best of its kind in the world. Alas, Grant’s girl’s visa ended and with heart break all round had to leave back to Scotland. Grant, ran a final workshop and rushed over to be with her with a few pounds in his pocket. There he set up The Natural in London which rocketed to success.
Driven by his mad passion, James concocted a wild scheme to get back to Europe, successfully building and selling the world’s first ever traveling seduction tour- the now infamous Euro Tour. He and Grant met in Prague and led 4 brave students on the wildest ride of any of their lives through exotic eastern block countries in search of the hottest women in the world (which weren’t hard to find, go to Budapest and Bratislava at least once in your life please!).

James then caught an old soviet train across the continent where he proposed to Olya on the steps of the Odessa opera house, where they had met a year before. She moved to Australia 5 months later and they were married 6 months after that. *sigh*

Back in Oz, the Natural crew realized things were getting too big for Clarke St. Every Sunday they packed in 25 people for roast and veggies; new girlfriends, traveling Pick up artists, musicians, shamans, strippers and IT wiz kids. They decided they needed a mansion and put Shae on the case. He returned from his cave the next morning with a knowing smile and when asked what he’d done just replied. “Just asked for the right thing in the right way.”

Four weeks later the whole family moved into a three story, fully renovated inner city warehouse. Exactly how that happened is another story for the book(Coming soon to a self help section near you!). Settling into the new Natural headquarters, the boys and girls set to work on their most ambitious project yet.

Having watched clients exploding with results on weekend workshops, they were dismayed to see that many of them soon slipped back into old habits. They realized that in most cases it was unrealistic to expect complete change in a weekend and saw a gaping hole in the market that needed a longer term and more carefully supported approach. So the crew poured all their collective knowledge into another world first- The 12 week Natural Masterclass, covering everything that helped build successful and attractive men, they innovated classes on everything from; conversation, dating, physical escalation posture, social networking, massage, tantra, meditation, NLP through to style, health and lifestyle. The class sold out and was an incredible success. The next one was finetuned with even better results. Clients finished the course completely transformed, they were Naturals. The new worldwide benchmark for holistic seduction and complete lifestyle change had been set.
By this time on either sides of the globe James and Grant had led their teams to increasingly better coaching methodology and were reaching much wider audiences than they had ever planned. Grant was invited to speak with industry heavy weights in Amsterdam and had become a favorite of the British Press, James had attracted a production company who were busy filming a reality TV pilot and by early 2009 they had coached men in 10 countries; everyone from miners in Perth, Millionaire CEO’s through to a Lithuanian student named Mindaugas (James’s favourite client). The Natural was starting to get the global reputation it deserved.
But, like any great empire as it grows it becomes harder to manage. And like any great partnership, eventually personalities begin to clash, personal visions change and paths diverge. And in order to keep on growing, often the empires need to split: the Byzantine and west Roman empires, the Mongol Golden Horde and the Ilkhanate, Simon and Garfunkle, The Spice girls and so on….
Grant and James had pulled each other from their lives of hedonistic dallying and had built a truly unique organization that offered men a realistic alternative to the stifling and frustrated lives they had been brought up to accept. With their creative, adventurous and unique style, they had demonstrated through the example of their own lives and the way they inspired hope and change in others that reality is forever malleable. That you really can live like a king in this world of chaos, boredom and material obsession, without needing a rolex or a mortgage. They had traveled the world over together, seduced ravishing beauties at every stop, laughed and cried, meditated, danced like lunatics to Pavaroti in their old undies, stood up in front of rooms full of men and enthralled the crowds with the humanity, humour and hope of the Natural way but finally it had to end.

Grant and James met once again in Prague for the second and final Euro tour they would do together. With Shae by their side to keep the peace and leading a Scottish Miner, a Polish magician, an eccentric millionaire, a hippy male model and an Australian English teacher once again they blazed through the wild east. Ten days later in Belgrade they stayed up late into the night at a café, serenaded by a Serbian gyspy band and drinking 70 proof silichnovick, laughing and crying at the days gone by, the maniacs and sirens they’d met and the amazing partnership they’d had. With one last toast to lifelong friendship, they called an end to the Natural and stumbled home.

What next for our heroes and their teams of sexual magicians and priestesses? That’s where things get really interesting…